We’re not leaving Facebook

…but there are facts behind the post.

Facebook has chosen a model where they are charging pages to put their message in front of people. That is fine. It worked great for television for a long time. The thing is that people are used to interacting with those pages, now, and they don’t realize what is being kept away from them. If we aren’t paying to have our posts put in front of your eyes, it just looks to you like we’ve stopped trying. Nothing could be further from the truth.

Facebook’s model may be great for Applebee’s or Pepsi, but we are a very small ministry with absolutely no budget. To promote 1 post, every day, and reach just 1/2 of the people who already liked “Like” would cost us $30 a week. And we post 2 to 3 times a day on average. Add to that the time spent researching the quotes, links, and inspirational messages and the time spent creating the graphics that we share, and my job as lead editor and writer has become a full-time position that costs me money to have.

With this in mind, I am asking you all for your thoughts on setting up a system where you can be patrons of this project, and along with helping pay for the work we are doing, you will get special perks as thank-you gifts. We are thinking about a newsletter for people who run congregational social media, videos for those who want a sneak peek into the back office, and video meet-ups for those who dig deep to support us. In return, we will be able to promise regular updates to Facebook and the website, more and better quality graphics, and other goodies as we go along.

What are the thoughts of the community? Are we giving you something worth supporting? Can we make this the first crowd-funded UU ministry? Can we help show that there are passionate UUs willing to help share our message in the new century, using the best tools available? We want to continue to innovate and lead the way in finding those people who might benefit from Unitarian Universalism, if they just knew what it was.

Please comment below with your thoughts!

Thomas

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2 Responses to We’re not leaving Facebook

  1. Darwin April 1, 2014 at 11:36 am #

    I think that Facebook going with the tv model to make money has showed that to remain profitable they have opted to make themselves vulnerable to competition. I say explore the competition, such as WordPress. :)

    If they want money for you to present yourself to people who have liked you, then respond to them the same way I did to my cable company for charging me $32 for the shows I can get off the air with a $15 antenna and part ways, at least anything more than a presence to draw people to your blog.

    What makes Facebook attractive to me is content. If they don’t value content then I have little use for them… I can definitely do without knowing what my cousins had for dinner.

  2. Thomas April 1, 2014 at 11:59 am #

    I have to admit that this prank has gotten a lot more support than we could have expected. It seems that a lot of people are getting tired of the way Facebook keeps changing the rules. Sadly, they are still the homepage for the whole internet, and we need to figure out how to play nicely with them if we want to reach people. Part of that may be that we need funds to promote the occasional post.

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